Private sector and public institutions have begun to use corporate documentaries for their visibilities. So, how these types of videos cash on the firms?

Documentaries have been recognized as videos which take lots of hours and tells all details of the subject as addresses to only a specific population during years. Institutions which want to attract the customers with the brand have not benefited from documentary’s useful and effective language. However ,as using of the internet, smartphones and social media had raised, new documentary ideas have been developed; brand documentary and corporate documentary. The unique explanandum of documentaries has been preferred in the USA and European Countries as a storytelling tool for five years.

While traditional advertising focuses to trade, corporate documentary generally tells the story which reflects the values, mission, vision, and soul of the brand. For example, visualisation of the story of a letter which has not arrived to the receiver instead of to show post office and its workers raises watchers's curiosity and view numbers of the video, also it provides memorability. Video projects must tell the story instead of to show somethings only. On the contrary standard trailers, corporate documentary projects provide creativity and unique content to the brand.

Additionally, there is a wrong thought which supported that documentary requires a huge budget and resources. We give documentary services to all brands and institutions as the SOFILM group according to the target population and budget. You can send mail to info@sofilm.com.tr  for all details and questions. Our company has the document of Film Producer from the Ministry of Culture and Tourism.